Apple: Developing A Reasonable Expectation

Apple: Developing A Reasonable Expectation

by Bill Maurer

Since I write about Apple (AAPL) quite a bit, you can imagine the number of questions I receive on the name. I try to answer as many as I possibly can, but there are certain ones I just can't answer. For instance, asking me about their chip selection in a phone is useless, because I am a finance and accounting guy. I'm all about the numbers, which is why I use a lot of them in my articles. There are a ton of numbers that are crucial to Apple, including sales, earnings, and dividends, just to name a few. I answered five important questions about the name last month. Today, I'm going to attempt to do that again, but in a slightly different manner. Everyone keeps asking me for my expectations when it comes to Apple, so I'm going to develop what I think are reasonable expectation(s) for the company right now. read more ยป