Let's first define what a CRM is.
In the world of for-profits, a CRM refers to the "Customer Relationship Management" system. It's also referred to as a "Constituent relationship" in the non-profit sector.
Management" system which is synonymous with donor management.
Artwork Archive likes to refer to CRM as 'Contact Relations Management' since it handles various types of contacts like donors, members and others.
patrons, curators, artists, vendors, etc.
Artwork Archive's CRM: How do you make new connections with donors
Cloud-based Artwork Archive's nature ensures that you have instant access to your digital address book, no matter where you are located and on any device.
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Let's say that you're the director of an academic gallery. Then, you meet a philanthropist during an event on campus.