Social eCommerce- Reasons Why Your Brand Needs It Urgently
Defined as “Buying & selling of goods and services on various social media platforms like Facebook, Instagram, Twitter, etc. is known as Social eCommerce or social commerce.
This modern form of shopping is the integration of social media platforms with eCommerce. Here the point of inspiration and the point of sales are brought together on the same platform.
For quite a few years, Social Commerce has been in trend, and it has helped people ditch traditional ways of shopping. And now, everybody who is on social media can happily shop with their friends and family.
According to a study, millennials are considered the actual force behind the growth and popularity of social commerce. Why? Because around 67% of millennials prefer shopping online as compared to in-store.
To satisfy you more, we have curated a list of major social eCommerce benefits for brands & businesses.
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